Hayley came to us looking for a rebrand, as she was changing her name and realigning herself with her clientele aesthetic. Originally Palm Picnics, her business primarily focused on curated beachside picnics along the eastern Maryland shores. After a few years in business, she began expanding into the wedding industry through bachelorette planning and wedding related events. She decided she was ready to take the step of investment with a new visual identity to grow with her in her season of business and a full website redesign. We were able to work with Hayley on creating an intentional brand that felt elevated yet approachable in both her visual elements & online presence.