Spring Cleaning: Branding Edition
A few telltale signs it’s time for a cleanup.
You lack consistency.
Do you feel like you’re recreating the wheel every time you post content, design collateral or send out client-facing communication? The absence of creative direction or established brand guidelines looks like a hodgepodge of colors, fonts, layouts, voice, and logos. In business, first impressions do matter, and every touchpoint is vital. Creating brand consistency establishes connection and professionalism.
Your business is changing.
Are you changing your name? Has your clientele shifted? Have your goals adjusted from when you originally launched? Your original brand may have served its purpose to get you off the ground, but you don’t feel like it truly reflects where you are now, and where you hope to be. These types of changes in your business create opportune time for innovation both structurally and visually.
Your brand is outdated.
Simply put, your brand is starting to look its age. Clients tend to book, sign-up, or purchase based on their gut – so, first impressions really do matter. And having a brand that feels relevant can tip the scales between you and your competitor. Whether it’s a brand overhaul or simply freshening up your application, it’s important to evaluate brand perception and maintain relevance with your audience.
And a few notable mentions:
You don’t stand out in your industry
Your audience is too broad
You lack vision
You want to raise your prices
You’re embarrassed by your collateral or website
“I believe a great rebranding is less about remaking your identity and more about becoming closer to who you already are.”
– Rebecca Shostak, CBO, Flodesk